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不能满足于性价比 中国制造要注重专利品牌

Views:14885     Time:2018-03-02

     "Made in China is everywhere and all over the world, but we cannot be satisfied with the so-called price-performance ratio. We have to increase the added value of the brand. To move to the high end of the manufacturing industry, this cannot rely on past price wars and advertising wars. To learn the cutting-edge weapons used by developed countries and multinational companies, that is patents, brands and copyrights." Recently, at the Fourth Zijin Intellectual Property International Summit, Wu Handong, member of the National Intellectual Property Experts Advisory Committee, combined with China's economic development momentum, called for Use intellectual property to provide institutional support and legal protection for China's innovation and development. At present, global intellectual property rights are showing a strong application trend, and Asia has become a global innovation hub. Emerging technologies have also brought greater challenges to intellectual property rights.

  Big data and AI challenge intellectual property protection

       According to Lu Guoqiang, senior consultant of the World Intellectual Property Organization China Office, at present, the development of global intellectual property rights presents three characteristics. First, the application for intellectual property has a strong momentum. In 2018, global innovators provided a total of 3.3 million patent applications, an increase of 5.2% from last year, an increase of 9 consecutive years; the number of global trademark applications reached 10.9 million, an increase of 15.5%; and there were 1 million industrial designs worldwide Copies, an increase of 5.7%. "This shows that the global demand for intellectual property rights has now exceeded the demand for normal economic development, reaching 7%-10%."

   Second, Asia has become the hub of global innovation. From the perspective of the acceptance of global intellectual property rights in 2018, the three major intellectual property rights in Asia, including patents, trademarks, and industrial designs accounted for two-thirds of the world. The global intellectual property creation hub has gradually shifted from Europe and America to Asia. .

   Third, the global intellectual property system is facing challenges. Lu Guoqiang said that at present, the world is facing challenges brought by digitalization, and emerging technologies such as big data and artificial intelligence have put forward new requirements for the protection of intellectual property rights. The global digital market continues to expand, bringing multiple challenges to intellectual property in the fields of music, movies, audio-visual performances, games, and publishing. "We want to ensure that innovations can be effectively protected by intellectual property rights."

  Looking around the world, China has also made remarkable achievements in the field of intellectual property. In 2018, China's patent applications accounted for 46.4% of the world's total, and China's trademark applications accounted for 52% of the world. The 2019 Global Innovation Index shows that China's ranking has risen from 17th in 2018 to 14th this year.

  Some economists predict that in the next 20 to 30 years, three major centers of technological innovation and industrial development will be formed in North America, East Asia and Western Europe. In the field of national economy and trade, the most basic and most important form of property rights and property rights transactions for innovation achievements The important system is intellectual property.

  Turn intellectual property into productivity

  "China in the 21st century can no longer take the old path of development that pollutes the environment and consumes raw materials, nor can it take the path of technology-dependent development." Wu Handong, member of the National Intellectual Property Expert Advisory Committee and former president of Zhongnan University of Economics and Law, said that intellectual property representatives The driving force of technological innovation.

  He believes that high-quality economic development is in a sense an intellectual property economy. It should be an economic form based on the creation of intellectual property, the use of intellectual property as the foundation, and the protection of intellectual property as the backing.

  Wu Handong proposed three economic forms: creative economy, innovative economy and brand economy. In his view, the brand economy depends on high-quality products and services.

  "American brands represent advanced, French brands lead fashion, German brands mean rigor, Japanese brands mean economy or exquisiteness in some ways, Made in China is everywhere and all over the world, but we cannot be satisfied with the so-called For cost-effectiveness, we must increase the added value of the brand." Wu Handong proposed that Chinese enterprises should go global and "go up." This means that Chinese companies cannot be satisfied with the low-end and the high-end of the manufacturing industry. This cannot rely on the past price wars and advertising wars, but must learn the sophisticated "weapons" used by developed countries and multinational companies. That is patents, Brand and copyright.

  他建议,企业实行“知识产权一体化运营战略”,即以专利、品牌为中心,在“专利”和“商标”两端同时发力,并将之贯穿于企业的研发、制造和营销等多个环节,从而达到提高附加值的 目标,掌握定价权。

  Wu Handong said that intellectual property rights are a legal tool and legal system. The products of this system must be transformed into powerful productivity, and the knowledge, technology and information protected by intellectual property rights should be industrialized, commercialized and capitalized. During this period, the government needs to provide a good policy environment, business environment, and rule of law environment.

  "Our business environment should be conducive to innovation. If China's richest man is not China's Bill Gates and Jobs, our industrial innovation will not be in the forefront." Wu Handong said.